This team project involved collaboration with Phibsboro’ Village. Tidy Towns (PVTT), a dedicated group of volunteers, are working to enhance our local environment. The focus of this initiative is on PVTT's Biodiversity Action Plan, with a particular emphasis on the Rainwater Planter Initiative. This project aims to achieve two main objectives: increasing the exposure of Rainwater Planters within the community and developing a visual identity for the Biodiversity Action Plan.
Creating a visual identity for the Biodiversity Action Plan involves several key elements. We designed a cohesive visual identity that reflects the mission and values of PVTT's plan. This includes developing marketing materials such as brochures, posters, and social media graphics to communicate the benefits of the Rainwater Planter Initiative. We enhanced PVTT’s online presence through a dedicated website section and social media updates focusing on biodiversity and the rainwater planters. As part of the visual identity team, I was in charge of the motion graphics for these visual elements, ensuring they are engaging and informative. The video will appear on Youtube and Instagram Ads. A key feature of this work is using 3D camera and sound design recorded from the Blessington Basin.
